Recovery Lifestyle, 2.0

Today witnesses the launch of, a new “sober lifestyles” site offering “addiction and recovery, straight up” (their words, not mine).  The site is the brainchild of former magazine publisher and recovering alcohol abuser Maer Roshan, who discovered recently while getting sober that in recovery you find “people who are united by their values, united by their mission; there’s a common lingo, common literature [and] an actual community here.”  Surprise!– he also notes in an interview in today’s NY Times that “it is a community that advertisers will discover is large and eager to spend: ‘The demographics are really good.'”

A quick read of The Fix’s front page suggests how Roshan and his backers plan to appeal to that demographic. 

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