Unlike my previous posts, today’s entry focuses on the war as a whole rather than on a specific army. Tobacco was ubiquitous at the front and ever-present in prewar society. The war ushered in several changes to European smoking culture: Pipes began to fall out of fashion as cigarettes became more popular, and women smoked more in the postwar era as wartime social changes led to questioning of nineteenth-century gender norms. This is most famously embodied in the the “Flapper” archetype.
At the war’s outbreak, pipe smoking was the most common form of tobacco smoking in the militaries of Europe. Soldiers usually received packets of loose tobacco and matches with their rations. Pipe and cigar smoking were also associated with nineteenth-century ideas about masculinity. Cigarettes, although available, were not nearly as popular as pipes and cigars during this period. The war ushered in nothing short of a revolution in American and European tobacco cultures. It was also a period where modern cigarette advertising began.
Source: http://riowang.blogspot.com/2011/06/killer-game.html