Editor’s Note: Today we’re continuing our investigation of drugs under quarantine. Contributing editor Bob Beach reports on the impact of the coronavirus on cannabis’s biggest holiday, 4/20, and the marijuana marketplace as a whole.
We are more than a week removed from what was to be the greatest 4/20 party ever. It came and went and hardly anyone noticed. Of course, that’s because most of us were either stuck at home, subject to various lock-down orders and social distancing recommendations or working (as newly designated “essential” workers), all during a global pandemic.
This was perhaps a result of the combined efforts of the pot industry, pot advocacy groups, and famous pot rebels like Willie Nelson and Snoop Dogg advocating widespread compliance with lockdown orders and offering alternative celebrations via the suddenly-ubiquitous Zoom (check out the list on Billboard.com, and RollingStone.com). With a few exceptions, 4/20 celebrants largely remained at home.