Review: “Commodifying Cannabis: A Cultural History of a Complex Plant in the Atlantic World”

Editor’s Note: Today’s post comes from contributing editor Bob Beach. Beach is a PhD candidate in history at the University of Albany, SUNY. 

Borougerdi book Commodifying Cannabis
Cover of Commodifying Cannabis

I’ve been reading about pot since before my formal history training. I’ve always been fascinated by the inclusion of the standard story about the “long history” of cannabis that seemed to appear in the introduction to just about every book or article on the subject. As a teenager/young adult first experimenting with cannabis after a childhood of “Just Say No” sobriety, I was somehow comforted to know that I could tap into the wonders of a cannabis high in the same way that many ancient societies had in India, China, or the Middle East.

I have since learned a lot more about the plant, and it is clear that my assumptions had been based on problematic conceptions of “other” cultures. The growing historical literature about intoxicants has further challenged my formerly overly simplistic understandings about how societies manage drug use and about how drug policies and public opinion interact to shape beliefs about drugs. I’ve been struck, though, that the connection between ancient uses of cannabis and our more recent social and cultural contexts have often been missing from these analyses. Such a long-term historical perspective could help us better understand the dynamic flows of drug knowledge across time and place.

Bradley J. Borougerdi’s 2018 book Commodifying Cannabis seeks to make these types of connections. Borougerdi focuses on the Anglo-American Atlantic World and describes the plant as a “triple-purpose” cultural commodity. He builds on previous work by scholars like Isaac Campos who has previously investigated how re-interpretations of Spanish and indigenous knowledge influenced the circulation of information about cannabis in Mexico. Borougerdi, here, examines how orientalist assumptions shaped knowledge about the plant as it moved through the Anglo-American world. He argues that the different meanings of cannabis—attached to its different modes of use—dictated the trajectory of cannabis commodification in the early modern period, the prohibition of cannabis in the nineteenth century, and the recent re-commodification of cannabis.

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