“Ethical Displays”: AIHP’s Frank Pinchak Poster Collection & the History of Public Health Information

Editor’s Note: From the Collections highlights articles, artifacts, images, and other items of interest from publications and historical collections of the American Institute of the History of Pharmacy (AIHP). In this post, Points Managing Editor and AIHP Head Archivist Greg Bond describes the Institute’s Frank Pinchak Poster Collection.

“Records indicate that over 90 MILLION AMERICANS still need to be vaccinated,” blares the 26-inch by 42-inch professionally printed cardboard poster. “Epidemics start in neighborhoods where there are large concentrations of unvaccinated people,” the text screams. This disease “has not been controlled,” the poster alarmingly concludes, “because the public has been lax about being inoculated.”

These messages appear not in a current COVID-19 pandemic public service announcement. Instead, this poster was part of a three-piece educational pharmacy window display from sixty years ago titled, “1960 Polio Report from your Pharmacist.” The poster noted that “infants and children under five are victims” and sought to educate the public about the dangerous and, then still circulating, poliovirus and the available Salk vaccine.

This poster set is one of about 40 public health education pharmacy window display sets in the Frank Pinchak Poster Collection at the American Institute of the History of Pharmacy. Pinchak, a registered pharmacist from Paterson, New Jersey, produced and marketed such educational displays from the 1950s through the 1970s.

Pinchak Poster Polio Report 1960
Section of “1960 Polio Report From Your Pharmacist” pharmacy window display poster set from the AIHP Pinchak Poster Collection. Image courtesy of AIHP. Please click on any photo in this post to see a larger image.

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Teaching Points: Lesson Plan in Truth, Lies, and Anti-Drug Propaganda

Editor’s Note: Today’s guest post comes from Stephen Siff, an Associate Professor in the Department of Media, Journalism and Film at Miami University of Ohio. He is the author of Acid Hype: American News Media and the Psychedelic Experience (University of Illinois Press, 2015).

I teach media literacy in introductory journalism and mass communication classes at Miami University of Ohio. My recent research explores the history of US anti-drug propaganda campaigns. I was happy when these interests collided over the summer in conjunction with the publication of my article, “‘Why Do You Think They Call It Dope?’: Richard Nixon’s National Mass Media Campaign Against Drug Abuse” in Journalism and Communication Monographs. As supplementary material for my article, I have also provided readers access to a digital lecture about 1970s anti-drug ads, a lesson plan, and two primary source/discussion exercises.

1970s Ad Council Anti-Drug Ad
1970s Ad Council anti-drug advertisement discussed in my powerpoint presentation.

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