Interview—Mat Savelli, “Crafting the Modern Via Psychoactivity Advertisements” 

Mat Savelli Interview Title Card
Left: Senegalese advertisement from December 24, 1960, issue of Dakar Matin. The ad proclaims that Kiravi Valpierre wine is the “Perfect Product of Progress.” Image featured in the article “Crafting Modernity via Psychoactivity Advertisements” in HoPP 63.1

Editor’s Note: This is the first installment of the Points series of interviews with authors from the inaugural issue of AIHP’s journal History of Pharmacy and Pharmaceuticals (HoPP) (vol. 63, no. 1). Today we feature Mat Savelli, Assistant Professor and Undergraduate Chair in the Department of Health, Aging, and Society at McMaster University. Read his article here (open access until February 2022!) and consider joining AIHP to subscribe to HoPP.

Article Abstract for “Crafting the Modern Via Psychoactivity Advertisements”

In this article, we examine advertisements for psychoactive products sold in five different geo-political jurisdictions: Canada, Colombia, Yugoslavia, India, and Senegal. We compare products and marketing campaigns aimed at selling psychoactive substances to consumers in these places over the twentieth century.

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