by Miriam Kingsberg Kadia, Contributing Editor
Daiichi Sankyō is a pharmaceutical corporation based in Japan, with more than fifty offices around the world. In 2012, the company opened the Kusuri Myūjiamu [Pharmaceutical Museum] to showcase its century-plus history, successes, and future ambitions in drug development.
I visited the museum one rainy Friday morning in early June 2017. The museum is located in the Daiichi Sankyō building in downtown Tokyo, with the main exhibit hall on the second floor. Admission is free. Signs posted outside suggest allocating one hour for a visit. Guests are asked to leave bags in coin lockers outside the main hall, and photographs are not permitted.
Upon arrival, the visitor is handed a large plastic button. The button is carried from station to station and placed on portals to activate auditory content. At the entry terminal, the visitor inputs some demographic information and selects a language for presentation (options include English, Japanese, and Chinese). The button subsequently activates speech in the language of choice for each subsequent display. Inasmuch as I appreciated the unique, almost futuristic design of the terminals, when a large number of patrons entered at once, the general noise level of the room rose to a point where the vocalization became almost inaudible.
The text of the exhibit is pitched at about the level of a Japanese middle-school biology course (which perhaps explains why most of the visitors I saw were schoolgirls in uniform, diligently filling out worksheets). Daiichi Sankyō emphasizes the scientific nature of its production process by inundating the viewer with chemical formulas and structures, experimental setups, and clips of researchers and pharmacists at work. The somewhat dry presentation is enlivened at points with interactive opportunities such as multiple-choice quizzes.