Drawing the Peddler: “Reefer Madness” in Four Editorial Cartoons

Editor’s Note: Today’s post comes from contributing editor Bob Beach. Beach is a PhD candidate in history at the University of Albany, SUNY. 

Everyone loves a good editorial cartoon. They dramatize contemporary issues in newspapers, in magazines, and, increasingly, in online publications. They routinely engage in a visual form of incisive social critique. And they can be funny—although over the years some of the “humor” has come from degrading caricatures of racial and gendered stereotypes.

For all of these reasons, editorial cartoons are useful teaching tools for historians, and they routinely appear in history textbooks, historical websites, and even on history exams. Currently, some of my students in a semester-long guided research project are using political cartoons to explain aspects of US drug history. (Others in the class are analyzing advertisements or newspaper reporting, and I will share more about the course in a future post).

Given the press bonanza around cannabis during the “reefer madness” era of the 1930s, I have been surprised during my research and teaching to have found only four cartoons from the period that specifically mentioned marijuana. To be sure, there were plenty of cartoons that focused on related issues like “narcotics” control—which often included cannabis—and the Uniform State Narcotic Act. Such cartoons, however, tended to focus on heroin (usually represented by snake imagery) and have not been useful for my marijuana research. There was also another interesting 1940 cartoon that mentioned marijuana in a very different context. This image depicted South American countries being stupefied—like a “Mexican” marijuana user—by “Nazi Propaganda” [1]

Despite spilling less editorial cartoon ink than might be expected given the sheer volume of press generated on the subject during the 1930s, these four identified cartoons present a specific and surprisingly nuanced take on Reefer Madness. They illustrate that the marijuana peddler was often the central focus of the evolving American war on cannabis. Drawn by four different cartoonists in four different cities, the four peddler characters were remarkably similar. In each image, the peddler was not only the source of the drug, but also seemed to be the source (perhaps more than the drug, itself) of all the problems associated with the drug trade.

Left: “Idol of Both,” New Orleans Times-Picayune, June 5, 1930; Right: “One Place to Get Tough,” Cleveland Press, November 13, 1936. Click on image above for to see larger version.

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Points Interview: “The Drug War Dialectic in Early Twentieth-Century Chicago” with Richard Del Rio

Editor’s Note: Points continues its series of interviews with authors from the latest issue of ADHS’s journal Social History of Alcohol and Drugs (vol. 34, no. 2; Fall 2020), published by the University of Chicago Press. Today we feature Dr. Richard Del Rio, a Provost’s Postdoctoral Fellow within the Department of Behavioral Science and Social Medicine at the Florida State University College of Medicine. You can see his article here. Contact the University of Chicago Press to subscribe to the journal or request access to this article, or any other article from SHAD’s history. 

Dr. Richard Del Rio
Richard Del Rio

Tell readers a little bit about yourself

Yikes! In my view you’re starting with the hardest part of this interview. In the professional sense, I am a historian trained in the social history of the United States and the histories of Latinx and African American peoples. My academic specialty and research focus is to contribute to these fields of history through the stories of pharmaceuticals and drugs. In case you’re asking for something a little more personal, I’ll just mention that I’m a lover of Caribbean culture, admirer of martial arts, enjoy building community/fellowship, and always try to learn from others. And just in case there are any gamers checking this interview, when I have the time for it (and I rarely do), I really enjoy a competitive bout of Super Smash Bros.!

What got you interested in drugs (and their history)?

Scholars across academic disciplines have recognized the pervasive influence of the United States’ policy regime known as the “War on Drugs” in the late twentieth century. Along wIth the more recent “War on Terror,” the War on Drugs has served as an important pretext for American foreign interventions and international ambitions. Domestically, I think the broad public calls for reforms to our drug laws and the complete legalization of cannabis highlight the recognition that the War on Drug’s impact on the public’s health and wealth was mostly damaging. Its emphasis on punishment and supply side controls contributed to the militarization of police, the alienation of the citizens they serve, and the controversial growth of publicly traded corrections companies. There is a growing recognition that we need some new ideas about how to approach or shape the public’s consumption of strong, potentially addictive, psychoactive drugs. I am part of a generation of historians in my field who have been working to understand “how did things get so bad in the first place?”

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Does “Public Health” Really Want To Own Addiction?

Editor’s Note: Guest blogger and medical anthropologist Kim Sue returned from a recent conference entitled “From Punishment to Wellness: A Public Health Approach to Women and the War on Drugs” with some questions about the coherence of the public health paradigm.

To celebrate the release of a joint report published by the New York Academy of Medicine (NYAM) and the Drug Policy Alliance (DPA) entitled a Blueprint for a Public Health and Safety Approach to Drug Policy, WORTH (Women on The Rise Telling Herstory) organized a conference focusing on women and the War on Drugs. The conference brought together formerly incarcerated women, direct service providers, researchers, policy analysts, and advocates and activists to discuss how to move from a criminalization model of drug use to a public health model. “The war on drugs is more than a failure,” the organizers announced. “It has swollen the prison system, left millions of people with criminal records and damaged communities.” The one-day event was aimed at exploring “practical examples of public health alternatives,” through discussions around four main themes: prevention, treatment, harm reduction, and safety.

Thinking through public health at the New York Academy of Medicine.
Thinking through public health at the New York Academy of Medicine.

What was interesting to me during the panel sessions and the break-out groups was the relative absence of public health professionals and clinicians in these discussions (one notable exception was Professor Lynn Roberts of Hunter College’s Department of Community Health). While “public health” was one of the buzzwords of the day, it seemed to stand in for other things that the conference attendees were actually more interested in talking about: structural violence, poverty, racism, patriarchy—often referred to as the “structural determinants of health.” One possibility is that “public health” was being used rhetorically as a means to talk publicly and politically about race, class, gender and various axes of social inequality under “public health’s” cloak of respectability.

There was some discussion of specific legislation and public-health oriented programming by several of the speakers—for example, Good Samaritan Acts, needle exchange programs, the decriminalization of sex work, and bills against the criminalization of HIV status—but the conference neglected how the massive apparatus of the War on Drugs endeavor will be “public health-ified” on a large scale. What will be the unintended consequences of doing so?

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