Editor’s Note: Today’s post comes from contributing editor Dr. Stefano Tijerina, a lecturer in management and Chris Kobrack Research Fellow in Canandian Business History at the University’s of Maine’s Business School. He continues our exploration of drugs under quarantine, exploring how the marijuana market functions in the US and abroad during a global pandemic.
The news is bleak, and the media’s propaganda war against, and in favor of, the current administration, coupled with the lockdown resulting from COVID-19, makes it difficult for all Americans to stay home and comply with their social duty. But unlike in 1918, the last time a debilitating illness swept the globe, today’s America has the luxury of enjoying a wider array of leisure activities under lockdown.
In many states this includes the legal right to consume marijuana in all its forms. Indica, sativa, and hybrid “flower” are now accessible to hundreds of thousands of American consumers, who are incorporating it into their lockdown routine. This new social experience isn’t limited to Americans, either. The laws in Canada and Uruguay allow citizens to partake in this newly-legal form of recreation, and the same practice takes place in other countries too, though it’s criminalized there. Global consumers seeking the joy of the herb have found their own ways of securing a share of the market in order to navigate the new realities of life under the pandemic.