A Book Proposal in Drug History: Considering Audience

Editor’s Note: Today’s post comes from contributing editor Dr. Seth Blumenthal, contributing editor and lecturer at Boston University. Today, he explores what academics — especially those of us writing about timely topics like alcohol and drugs — should consider when thinking about their audience(s). Public or academic? How do we reach readers? How can we make our work matter? Read on and find out how Dr. Blumenthal considers these questions when analyzing his newest book project.

As I have written on this blog about my brush with marijuana politics, the suburban contest over legalization has exposed fascinating generational and cultural differences within these communities.  What accounts for this wide range of opinions about this issue? I propose to look at the role of public school education in shaping the many mythologies surrounding cannabis. Considering this project’s scope, three audiences—academic, policy and education experts or students, and the wider audience interested in marijuana history– emerge as the target readership for my proposed project,  Just Say No: A History of Drug Education in American Public Schools. Recently, historians have reconsidered the wider appeal of their scholarship and sparked a robust conversation about reaching a broader audience.[1] To be sure, the specific approaches each of these audiences require are not always compatible, but the topic of drug education provides a unique opportunity to reconcile the differences.

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Homecomings

Editor’s note: This post was written by Kate Silbert and Matthew Woodbury, Ph.D. candidates in the Department of History at the University of Michigan. They were part of a graduate student team who researched and wrote the nomination for Dr. Bob’s Home to become a National Historic Landmark, a process outlined in previous posts. Here, they describe the recent ceremony to celebrate the designation.–Michelle McClellan

Mother’s Day is an important day for Alcoholics Anonymous. It was on this day back in 1935 that Robert H. “Dr. Bob” Smith and Bill Wilson first met. On this most recent Mother’s Day, seventy-eight years after the encounter that sparked a worldwide movement for sobriety, AA supporters gathered at 855 Ardmore Avenue in Akron, Ohio, to celebrate another milestone: the designation of Dr. Bob’s Home as a National Historic Landmark (NHL). As the authors of the NHL nomination, we were also celebrating. The recognition of Dr. Bob’s Home as an NHL marked the successful conclusion of an eighteen-month collaboration between Professor Michelle McClellan’s graduate seminar in public history and the stewards of Dr. Bob’s home, now a museum. NPS plaques

Since our first trip to Akron in the fall of 2011, the project had come full circle. That initial whirlwind visit set the pace for an intense period of consultation, research, and writing back in Ann Arbor. Last May, our group journeyed to Washington, D.C. to present the completed nomination to the National Park Service’s (NPS) Landmarks Committee. Five months later, in October of 2012, the Secretary of the Interior formally designated both Dr. Bob’s Home and Stepping Stones, the long-time residence of Bill and Lois Wilson in Bedford, New York, as NHLs.

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